Milk Makeup is an American cosmetics and skin care company created by the founders of Milk Studios, based in New York City. Its target demographic is low-maintenance, Millennial girls.
Their products are vegan, paraben-free, and cruelty-free. The brand gained much media attention in the beauty community following the release of a cannabis oil infused mascara, called the KUSH mascara.
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Milk Makeup handles its own PR
