L'Oréal is a French cosmetics company founded in 1909 by Eugène Schueller. It is the world's largest cosmetics company, producing products in hair colour, skincare, sun protection, makeup, perfume, and haircare.
The brand has acquired many well known cosmetic companies over the years, including Maybelline, NYX Cosmetics, and Garnier.
In 2014, L'Oréal made the commitment to ensure that none of its products were linked to deforestation, and to source 100% renewable raw materials by 2020.
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L'Oréal handles its own PR
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