Amazon Beauty is a specialised division of Amazon.com that caters to all things beauty and skincare. Offering a vast array of cosmetics, skincare products, haircare essentials, and fragrances, it's a one-stop destination for beauty enthusiasts.

With an extensive selection of both well-known brands and niche products, Amazon Beauty provides a seamless shopping experience, complete with customer reviews and expert recommendations. In 2018, Amazon Beauty set up Indie Beauty, a section dedicated to boutique brands that are not sold at mainstream beauty retailers.

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