Haeckels, named after marine botanist, Ernst Haeckel, was founded in 2012 by Dom Bridges, film maker, volunteer beach warden and Margate resident. The brand initially came about when Dom began experimenting with seaweed and the natural materials he came across on the beach.

The company is a skincare brand driven by the desire to solve the world's waste problem, be that through the use of waste natural resources in products, or presenting packaging solutions to the community. The company uses seaweed as the base for all of its products, handpicked in Margate, UK. Seaweed is used because it hydrates and is rich with valuable vitamins, minerals and amino acids.

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