Yours Clothing owner AK Retail enters beauty category with new bodycare brand
AK Retail, the owner of Yours Clothing, BadRhino, PixieGirl, Long Tall Sally, M&Co and Evans, has entered the beauty category with the launch of its new bodycare brand, Whip&Woo.
The brand promises to deliver "fun, natural and simple" bodycare products using premium ingredients without harsh chemicals or dyes.
It launches with a collection of body butters, exfoliating scrubs, shaving butters, body oils, face gels, lip scrubs and oils.
Each product features a summer scent, from Iced Pineapple and Strawberry Bon Bon, to Coconut Milk, Paradise Peach and Mojito.
Renee Killingsworth, Buyer at Whip&Woo, said: "I am thrilled to launch our new brand that’s all about fun, natural and simple products. We wanted to create a brand that was exciting, affordable, you can rely on all year round and ultimately kind to skin.
"Carefully selecting suppliers who are passionate about natural and gentle ingredients was vital. From the packaging, imagery and the design of the website, we wanted to bring fun back into daily routines. This is an exciting new range of products for us to develop into and it is just the beginning for Whip&Woo."
With prices ranging from £8-£15, the collection is available at Whip&Woo, as well as online at AK Retail's fashion brands.
