Kao Salon Division named as British Beauty Council patron
Professional haircare business Kao Salon Division has become a patron of the British Beauty Council, strengthening its support of salons, stylists and their clients within the UK.
Together, the two businesses are committed to supporting the key challenges faced by and raising the reputation of the hairdressing industry.
Millie Kendall OBE, Chief Executive Officer at the British Beauty Council, said: "We are delighted to welcome Kao Salon Division as our latest patron. Kao Salon’s wide reach and close relationships with its salon community and partners will undoubtedly aid in propelling the council’s industry-defining initiatives to support one of the UK’s most loved industries.
"Its strong hold in professional haircare manufacturing and sustainability will enable the council to engage with various areas of business and, alongside its other patrons, continue the British Beauty Council's work as leader in change for the sector."
Kao Salon Division forms part of the Skin Care and Hair Care business at Kao Corporation, offering a selection of professional products and services to salons and stylists around the globe.
Its line-up of professional haircare brands includes Goldwell, Kerasilk and KMS, as well as prestige haircare brand Oribe.
The division joins a number of existing patrons at the British Beauty Council, including Boots, Elemis, Marks & Spencer, Space NK, Superdrug and THG, amongst many other brands and retailers in the industry.
Julie Winchester, General Manager at Kao Salon Division UK&I, said: "We are really pleased to partner with the British Beauty Council. With our portfolio of prestigious professional haircare brands and our wide-reaching, meaningful relationships with our salon community and industry, we are firmly embedded in and committed to empowering opportunity within the sector.
"We look forward to supporting the British Beauty Council in maximising the impact of their strategic initiatives."
It comes as the council targets further growth and positive change within the British beauty industry, having previously launched an industry-wide census to find out what beauty means to its workers and consumers, marking the biggest research project in its history.
The survey, which is accessible online at the British Beauty Council, urges over half a million workers in the sector to have their say on the industry. Following a three-month data collection period, the results will be presented at British Beauty Week 2024.
