How Noughty aims to drive sales and brand awareness with its first OOH campaign
Natural beauty brand Noughty has launched its first out-of-home campaign, playfully shining a spotlight on follicle health and how this can be supported by its product line-up.
Launched across 200 prime locations in London and Manchester, the new campaign features a series of "dynamic and cheeky" digital ads using the word 'follicle' in a "sassy and unusual" way.
The ads have been strategically placed in high-traffic areas such as railway stations, bus shelters, and shopping centres in an attempt to capture attention and drive in-store purchases, making it easy for customers to explore the brand's full range of haircare solutions.
Each ad includes QR codes, leading customers to a specially designed landing page filled with information about Noughty’s product line-up and the science behind follicle health.
They also encourage social media engagement with the hashtag #WhatTheFollicle, offering customers a chance to win products.
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The campaign, launched in the midst of a growing consumer demand for natural beauty products, marks a new chapter for Noughty as it "shines a spotlight on the often overlooked yet crucial aspect of haircare" - the health of hair follicles.
Rachel Parsonage, Co-founder of Noughty, said: "When I began studying trichology, it was clear the pivotal role follicles play in hair health. Hair follicles need to be talked about, they are fabulous, and they need nurturing. It’s our mission to bridge that gap and help share the importance of follicle health.
Co-founded by Parsonage and Lorna Mitchell of KMI Brands in 2016, Noughty is a 97% natural hair and body care brand committed to producing vegan, cruelty-free and natural products that deliver high-performance results.
