Beauty e-tailer Face the Future has opened its first salon

Online skincare and beauty retailer, Face the Future, has today announced their first foray into the professional haircare market with the launch of their first Face The Future Salon.

Based in Face The Future’s hometown of Stanley, Wakefield at 141 Newmarket Lane, the salon is spearheaded by award-winning hair stylist and its resident haircare expert Danielle Amos. Amos will be joining forces with stylist Sophie Parkinson.

With an impressive treatment menu including Cut, Colour, Styling, Hair Extensions, Tape Hair, Keratin Treatments and The Innoluxe Innovation, clients will also be able to buy the latest at-home haircare products from coveted brands including K18, R+Co, R+Co Bleu and Centred.

Amos said: "My team and I pride ourselves on delivering the highest standards of expertise, knowledge and customer care and can’t wait to bring this into this exciting new venture alongside Face The Future. We delight in providing a results-driven service that we truly believe in whilst offering every client the very best service and products that the industry has to offer. We look forward to welcoming our new clients to the very first Face The Future salon and getting to know them and their haircare needs.

Julia Barcoe-Thompson, Co-founder and Director at Face the Future, added: "We’re delighted to announce the opening of our Face The Future Salon. We believe that it is really important to be able to provide expert advice, guidance and education across all the brands that we represent and to have current, practical industry knowledge to be able to back this up. We have always had this expert knowledge in relation to skincare as we have our advanced aesthetic clinic so, it’s only naturally that, as we further grow our haircare range, we have this expert knowledge in this area too."

This isn't the first time the e-tailer has branched into the physical realm. Last month, it brought back its 'On The Road' pop-up, allowing visitors to explore the latest beauty products, trends and innovations.

Taking place between 22-29 June, the enhanced experience built upon the success of the retailer's inaugural roadshow in August 2023 that engaged with approximately 25,000 people.